"Unexpectedly, a lot of what I've been doing and hearing recently has come back to what it is to be female. So I guess it makes sense that I was attracted to this. It's for women, about women, by women.
Yes, there are high fashion adverts, but I'd rather see them between a five page interview with Nicola Sturgeon than articles telling me how to lose 10lbs and what lipgloss to buy.
Thank you @coloursmayvary for always having everything I want/need" - Instagram post, March '17
Unfortunately, you have to do a little digging to find a publication that doesn't make you feel you're not quite enough as a woman. Even some that appear to celebrate (Glamour, Women's Health - I'm looking at you) kindly show us tighter abs, clearer complexions and successful females with beautiful faces. It can be hard to strike that balance between aspiration and being made to feel downright rubbish.
The Gentlewoman feels different. The rhetoric is affirming, the content celebrating true diversity in both appearance and views of success. The imagery is beautiful and given proper space.
When describing itself, but publication claims it 'celebrates modern women of style and purpose.' Because the two can sit, both in life and print, alongside each other.